Samsung Christmas Calendar Slot Machine – case study January 29, 2014, Alexander Grimstad in Case st
Målet var å skape mere aktivitet og øke likere på facebooksiden.
Løsningen som ble laget er skapt for å skape viral effekt. Noe over 300 000 app invites beviser. Det skulle være lett, morsomt og underholdene og delta.
327.627 app invites were sent out by participants to recruit friends to join in. 1.1 million spins were done, and Samsung Norway’s Facebook Page got 25.000 new fans. Samsung also got more than 80.000 signups for their email list. If you do any kind of digital marketing, that last number should make you really excited.
What Samsung thought:
”The campaign exceeded our goals, and created a huge visibility for Samsung during one of the most important sales period of the year”.
Kjetil Branaes, Social Media Manager, Samsung Norway.